Melbourne's number one hit music station Fox FM staged a listener event and SP Connected was selected to spearhead the marketing strategy.
SP Connected also built a custom micro-site which included ticket giveaways and a tracking module.
The event dubbed 'Matt & Jo's SMACKDOWN' had Fox FM's breakfast team Matt Tilley and Jo Stanley going head to head in a professional wrestling match. Held in conjunction with SP Connected client Pro Championship Wrestling Entertainment, the event held on Thursday 18th of March in Melbourne was a huge success attracting a capacity crowd.
"Your (SP Connected) professionalism, co-operation and “can do” attitude was critical in making the event a success, and we would be keen to work with you again..." said Fox FM producer Paul Dowsley.
