Committed to success, SP Connected are pioneers in developing successful online shopping websites. Check out this ecommerce success story!
Case Study
Client - Metro Sewing Centre
Metro Sewing Centre are Australia's largest independent sewing machine retailer with stores located across Metropolitan Melbourne in outlets including Shoppingtown Doncaster, Westfield Fountain Gate and The Glen.
In early 2010, managing director Bob Stiles engaged SP Connected to redevelop the company website and introduce a fully functional online shop. Working closely with Metro Sewing Centre, SP Connected produced a cutting edge website built using the award winning Joomla! content management system.
Throughout the development, SP Connected proposed a detailed strategy on how to influence organic search rankings, drive online sales and propel Metro Sewing Centres ahead of their competitors. The strategy focused on promoting the size of the product range, quality stocked brands and the value for money only Metro Sewing Centre can deliver.
- Website traffic has quadrupeled from 5,000 visits per month to 20,000
- Bounce rate has reduced by over 70%
- Number 1 organic search results for hundreds of generic teams, including 'Sewing Machines'
- Online sales have become a catalyst of success for the business
"Comparing this year to last is like Chalk and Cheese", Metro Sewing Centre managing director Bob Stiles, "...using this system has given us a 75% improvement in sales".
Recently the online shop produced 5.62 x the combined sales for all of the retail stores in just one day.
Contact us today to discover why we are one of Australia's fastest growing digital marketing companies.
- Metro Sewing Centre website
